Industry Classes

Dotz Nano Ltd (ASX:DTZ) – Uzi Breier



The CEO Mindset - Uzi Breier, Chief Executive Officer and Executive Director of Dotz Nano Ltd (ASX:DTZ)

Uzi Breier is the Chief Executive Officer/Executive Director of Dotz Nano Ltd (ASX:DTZ), a technology company that specializes in the development and marketing of novel advanced materials used for tracing, anti-counterfeiting, and product-liability solutions. Dotz Nano serves customers worldwide.

What’s your journey in becoming a CEO?
I served 7 years in the Israeli Air Force (IAF) and then studied in New York Computer Science and Industrial Engineering. Later completed my MBA in California, USA. Coming from a non-privilege background, I worked full time while carrying out my studies. My first important opportunity was with National Semiconductor where during 8 year of tenure, I grew from junior positions to senior ones and learned how the industry really spins. As a product-manager I interfaced with developers, sales & marketing personnel, customers, prospects, finance, legal and senior management, which turned to be a great opportunity to deeply comprehend the interfaces between these disciplines. After serving in senior sales and marketing positions at companies like Orbit Semiconductor, Flextronics and more, I was given my first CEO position and since then managed quite a few – both start-ups and larger listed companies till I arrived at Dotz Nano about 2 years ago.

Tell us a bit about your business and how you are commercializing?
Dotz is a technology leader, specializing in the development and marketing of advanced materials used for anti-counterfeiting, tracing, and product-liability solutions, providing comprehensive tagging, tracing and detection solutions to brands and manufacturers in different markets. When counterfeiters are acting with more than ever sophistication, producers are looking to provide their customers the certainty and peace of mind that their products are genuine and perform exactly as promised according to their high standards.

In essence we provide invisible unique fingerprint, embedded in the product (plastic, lubricants etc.) and a matching detector.

Dotz is selling its material (molecular markers) and special detectors as a “lock-and-key” solution both directly to customers, using sophisticated lead-generation and fulfilment mechanisms, as well as via various channels.

One example for such a channel, in the area of plastic products, is the use of compounders who prepare the mix, and sell to their clients products already containing the Dotz solution.

How are you managing with the current COVID-19 pandemic on both business and personal front?
The COVID-19 pandemic is definitely a major challenge for us. When entire economies ate coming to a halt, it is becoming very difficult to continue the research, manufacturing and selling activities. Having said that, this mega-crisis also brings about new opportunities for Dotz. It seems that the pandemic is driving many countries in Europe and USA to re-think their manufacturing strategy. When every country is struggling to buy its own face-masks, protective gear and ventilating machines – all manufactured in China and in great shortage at this time, many of them are now planning to move back home some essential manufacturing capacity. When this happens, they will need new and innovative ways to differentiate their brands and products, and Dotz is perfectly equipped to implement its embedded, eco-friendly and economical solutions to accomplish this task.

What’s the most exciting thing about running your business?
Most exciting thing about running this business is the ability to harness the talented team to solve customers’ technical and commercial difficulties, such that both customers and employees feel content and satisfied. When my employees are not only making a living but also reaching self-actualization, while producing happy customers – I feel excited and fulfilled.

How do you measure success?
Success is naturally measured in monetary terms, but in my eyes, it is also a function of contributing to society and for creating a better world.
By preventing some of the US $2.2 Trillion annual worth of counterfeiting activity worldwide, we are contributing to having a better society.

Think of a child car safety seat that with our markers can be identified as a fake one, hence saving the life of a child in case of an accident (as the counterfeited one didn’t go through the rigorous crash tests like the genuine one).

What do you think is the most important quality of being a CEO of a listed company?
The ability to read the market needs and re-invent yourself over and over, directing the skills and know-how of the team at the right vector. A good CEO is measured in times of crisis and this time is definitely qualifies as such.

What is your favourite book?
Sapiens: A Brief History of Humankind by Prof’ Yuval Noah Harari –
The author spans the whole of human history, from the very first humans to walk the earth to the radical, and sometimes devastating, breakthroughs of the Cognitive, Agricultural, and Scientific Revolutions. I believe that there is lots to learn about our future by fully understanding where we come from and how we developed as cognitive modern human beings.

What message do you want to send to our readership in Asia?
The Corona Virus will be defeated soon. The world may go through some associated difficulties but hopefully it will eventually turn to be a healthier one.

We at Dotz are fully prepared to contribute our small share in making it a better place to live in.

How can people connect with you?

Dotz Nano Website:

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