Jaxsta (ASX:JXT) – Jacqui Louez Schoorl



The CEO Mindset - Jacqui Louez Schoorl is the Chief Executive Officer and Co-Founder of Jaxsta (ASX:JXT)

Jacqui Louez Schoorl is the Chief Executive Officer and Co-Founder of Jaxsta (ASX:JXT), an Australia-based tech company that aims to be the go-to source for music credits, serving both the curiosity of fans and the needs of musicians and industry professionals.

What’s your journey in becoming a CEO?
I first worked in the film and television industry including being George Lucas’s assistant on two Star Wars films before working at EMI as a project manager and then holding an executive role at Event Hospitality (ASX:EVT) formerly AHL.

Through the entrepreneur’s journey of research, product ownership, development and scoping, to raising capital for the Jaxsta platform, the role of CEO formed along the way. I have been fortunate since our listing (Dec 2018) to stand with a strong Board and C-Suite Team. Our CIO Phil Morgan and our Chair Linda Jenkinson are like minded souls and collectively we share a vision for the company and it’s ultimate success.

The Team, our Board and the incredible music industry partners we work with give me the confidence that Jaxsta is well on its way to becoming a highly successful industry player.

Tell us a bit about your business and how you are commercializing?
Jaxsta (ASX:JXT) is the world’s largest official database of music credits. As well as being an iMDB (International Movie Database) meets LinkedIn for the music industry. We have over 42 million pages of credits (compared to Wikipedia’s 6.5 million English pages), crediting over 105+ million entities (people + companies), covering over 27 million releases (songs, albums). Over 100,000 new credits being ingested into the database 7 days a week.

We have two key future revenue streams:
● Jaxsta Pro – B2B subscription membership – the LinkedIn of the music industry including profile claim, music chart alerts, key market/territory information, industry calendar and much more

● Commercial API and bespoke data solutions – solutions for the smartspeaker industry, DSPs (digital service providers – music streaming companies) and all other manner of businesses that need accurate music data

As the site and audience grow, we have future revenue streams we expect to roll out including:

Site advertising
Automated industry reports

How are you managing with the current COVID-19 pandemic on both business and personal front?
We are one of the companies for whom COVID-19 is providing an opportunity. With millions of musicians and industry professionals at home in insolutation, we have been able to launch our free B2B subscription model resulting in record traffic and membership numbers.

Fortunately at Jaxsta we are an online platform and business so our entire Team is able to work from home during the pandemic. We have managed to run the company with minimal impact.
The health and safety of our Team is always of paramount importance. We closed our office rather early to ensure our Team, their families and flatmates were less exposed. The Team have thrived working remotely and have delivered two significant deployments to the platform including the launch of Jaxsta Pro Free.

Early on we set up daily Zooms (first 8 weeks) as everyone adjusted to working from home, especially those in the Team who were in complete isolation living alone.

Our HR Manager and C-Suite Executive Team have all done a great job of looking after our people which has included an anonymous survey to check-in, to see what is working and what’s not. We pivoted and adjusted our Team’s rhythm based on this feedback.

Zoom fatigue is a very real thing. We have just recently rolled out ‘no meeting Fridays’ so the Team can have a full day to just flow, stay in the zone and ultimately have a day of significant output. It’s working really well.

Last week our HR Manager presented our ‘Back to Office’ success plan to the Team so they understand the how, why and when of returning to the Jaxsta office.

Personally I’ve been enjoying spending time with my husband in Los Angeles. We both typically travel a lot for business, especially the last three years so staying put in one city, one country for longer than 2-3 weeks has been a nice change.

It’s been nice to properly organise our LA apartment as I’m normally not here for longer than two weeks at a time flying between meetings and US cities when I touch down.

Working out, Masterclass and Podcasts have been my daily go-to survival kit and on the weekends, cooking, reading and more Masterclass. Scheduling Zoom dates with my friends and family on the weekends have been a must.

What’s the most exciting thing about running your business?
Being able to build the culture of a company, whilst positively impacting an industry and delivering success for the Company are my passions. It’s inspiring to build a platform that we know already is creating positive change in the music industry and will long outlast our personal contributions to it. Working with a first class Team to build the best product in the business which is beloved by our customers whilst working to ensure financial discipline and the ultimate business strategy to ensure Jaxsta’s global success.

How do you measure success?
Good health is everything, coupled with the love and support of your family and friends. Success is defined and measured by the strength of our relationships and the positive mark we leave behind, long after we are gone.

Building Jaxsta to be one of the best companies to work for, who provide the best customer service experience and driving value growth for our shareholders by having the right people in the right roles will be our ultimate company success story.

Group Shot Of The Jaxsta Team

What do you think is the most important quality of being a CEO of a listed company?
It’s learned resilience. You have to be prepared to work harder and smarter than you ever have before. Being a problem solver, being agile and having the ability to pivot as required.

Knowing your strengths and boundaries, knowing when to admit you are wrong and if you got something right by chance being able to admit it and encouraging these qualities in your entire Team.

Most importantly you have to lead and look after your Team – without them you have nothing. Looking after your business partners and stakeholders, building trust, respect through actions and authentic communication.

What is your favourite book?
I will read at least 40-50 books a year so this is a truly challenging question for me to answer. Aghh!

Some of the books I’ve read this year include: Talking To Strangers by Malcolm Gladwell, Good Strategy, Bad Strategy by Richard P Rumelt, Face To Face by Brian Grazer, To Be A Machine by Mark O’Connell. I truly love to read – I will never stop striving to learn – ever.

One of my all time personal favourites is Michelle Obama’s Becoming.

From a fiction point of view I am loving Michael Robotham’s books (a family friend), all bias aside Michael’s books are the most compelling psychological thrillers, complete and utter page turners. I also love anything written by ​Liane Moriarty.

What message do you want to send to our readership in Asia?
Jaxsta is a long-term investment – we are working with the biggest companies in the global music industry to provide a pivotal service. Just like LinkedIn, Spotify and Netflix

We have a niche model and magic that we expect will reach a tipping point of global success in the next 2-3 years if not before. We have built a platform that provides ​real value to one of the biggest industries in the world: music and it will continue to thrive and grow long after we’ve left our footprint in it’s code DNA.

The music industry has been deeply affected by COVID-19, we are here to help. As evidenced by our site traffic and sign ups for our key product, Jaxsta Pro, we are a long term solution for a key data issue in the business and will be the quintessential tool for industry professionals and music fans the world over.

How can people connect with you?

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